Search Engines Driving Our Writing?

Today's story from KAIROS NEWS points out that writers, especially journalists, are reconstructing their writing habits to ensure that search engines put theirs near the top of the list. This is done by repeating key words often near the beginning of the text. No more thesis sentences are the end! Of course journalism always uses the inverted pyramid putting the nut graph first with all the key points, so maybe this is just an intensifier of that.