In the beginning was the Logos - - -

In the beginning was the logos says St. John - and most translate this as Word - but if we understand logos as the active power to create, the intelligence, the creative urge - that means a great deal more than "just" a "word." And in fact, we also sometimes say that the word is Love. Which implies pathos or emotion, yet more. And don't we have to include ethos, or the character? So, "the word" must include logos-pathos-ethos. No wonder it is so persuasive.

I have read more on this topic somewhere, but at the beginning of a New Year, I wanted to just make a note of this before I forgot. Maybe a reader out there can help me with a reference?